I hear one complaint all too often: There are too many BMW models. BMW is diluting the brand and forgetting the performance-driving segment that made it successful in the first place. Could this be true? In the U.S. market, BMW offers over 100 models, if you include every variant. Why so many—why all those vehicles aimed at families and urbanites and young people, instead of just us manly track drivers?
Our Car Of Your Dreams raffle was a topic at the recent BMW CCA Board meeting, held in conjunction with the Chapter Congress in Dallas. You might think that CCA Board members might not care all that much about the raffle, since they are not eligible to win anything. I, too, am ineligible—but I am always excited by the raffle, partly because I always wonder if other people’s dreams are the same as mine.
January 3, 2014: A new baby Doersen entered the world. We named her Winter—and then the polar vortex arrived, plunging large swaths of the North American continent into a persistent, deep cold. Coincidence? Perhaps, but I don’t really believe in such things, and neither do my car-loving friends, who have watched as day after icy day the winter weather endures.
“May you live in interesting times” is a Chinese proverb (or maybe it’s a curse). Of course, there may seem to be a dearth of “interesting” things going on at any given time, but if you were to push the fast-forward button on life, you’d look back and wish you could have some of those bland periods back.
Because I’m a new member of the Roundel Weekly team, many of you may not know much about me. I first became a BMW CCA member back in 1999, but I didn’t purchase my first BMW until 2010. The story behind that car will tell you just how dedicated and passionate I am about the brand.