Who We Are

Our official mission is: to enhance the BMW experience for our members by providing services, support, information, and activities that promote camaraderie and encourage social awareness and responsibility. Unofficially, we’re a big support group for the Ultimate Driving Machine addiction. At the heart of our values is the promotion of motoring citizenship, lifelong driving skills and social responsibility. We live those values by actively supporting the BMW Car Club of America Foundation and its Tire Rack Street Survival Program.

Founded in 1969, BMW CCA has grown to become the world’s largest owner supported single-marque car club. Today, BMW CCA has 68 chapters nationwide, with more than 67,000 dues paying members mutually enhancing one another’s BMW ownership experience. As BMW’s most active and vibrant enthusiast organization, the club represents a lifestyle of passion and performance as powerful as the cars our members drive.

Members of the Club are eligible for exclusive vehicle rebates, discounts on BMW parts and service, admission to members-only events, and receive a copy of the Club's 132-plus page magazine, Roundel, each month.


BMW Car Club of America members

125,000+ BMWs

Owned by BMW Car Club members


Average income


Average net worth


Total spent on aftermarket purchases in past 12 months


The Best Car Club Magazine in the World  --Car and Driver

Roundel advertisers reach a pure prestige market of affluent, performance-oriented BMW enthusiasts who are committed to their association…and to their magazine.

We’re a members-only publication, with no newsstand sales. No waste. Our audience is 100% pure BMW enthusiasts, an undiluted marketplace of qualified and discerning BMW owners.

Roundel's editor, Satch Carlson crafts the magazine with warmth, style, and wit—but also speaks with a clearly independent voice.

There's good reason why Car and Driver calls it the best car club magazine in the world!


BimmerLife eNewsletter

BimmerLife is the only e-newsletter that is delivered to over 49,000 BMW Car Club of America members’ inboxes each Wednesday morning. This medium is particularly suited for driving traffic to your website and for ads with strong calls to action such as sale offers, new product launches, or unique content. 

BimmerLife features content that you won't see anywhere else including Rob Siegel’s weekly Hack Mechanic column and featured writers including BMW USA Motorsport driver Ashley Freiburg and Roundel’s own editor-in-chief, Satch Carlson. Each week, the email brings the reader up to speed on everything that's been happening in the BMW community over the past 7 days from club news to racing news, and everything in between.

The email utilizes a fully responsive template that automatically adjusts for optimized viewing on everything from smartphones to desktops.

CTR’s: 0.35% to 3.0% depending on the nature of the ad.

Ad options: 

300x250 rectangle $175.00 net/wk
Sponsored Content $195.00 net/wk


No other website can put your brand in front of 70,000-plus BMW enthusiasts who collectively own over 120,000 BMWs. These discerning and affluent buyers are also the influencers in the BMW market.

Our website banner ads present a very cost-effective way to reach our members and key influencers. When packaged with Roundel and Roundel Weekly ad placements you'll have a three-tier strategy that is sure to drive traffic and create awareness for your brand. 

The Club website is unique in the fact that it offers more information than any other BMW site out there in terms of the breadth of content available. The BMW CCA website includes upcoming event listings, news, classifieds, chapter information, apparel and accessories store, videos, and live Instagram feeds. Our content is ever-changing, so members regularly visit the site to stay up-to-date on everything we have going on.