Videos: Making You Feel Good About BMWs.

Since the early days when humans first became aware that properly focused beams of electrons in a cathode-ray tube could form moving pictures—thank you, Philo Farnsworth!—television commercials have evolved from simple endorsements and jingles into a true art form. TV ads convey joy, desire, compassion, envy, and humor—at least the good ones do.

To help us choose BMWs during our car-buying rituals, BMW USA produces commercials that are at times clever, at times educational, and sometimes even inspirational.

Here are the latest ones, presented for your viewing pleasure. Enjoy.—Scott Blazey

Curves.

Would you believe that a British version of this commercial was banned in the U.K. for promoting dangerous driving? And the English wonder why we didn’t want to be their colony anymore.

Handyman.

That’s one vote for run-flat tires. Any others?

No Comment.

This mascot isn’t as articulate as a talking lizard or Chihuahua, but you get the point.

Priorities.

We have no sympathy for this guy. He brought it on himself.

Superstitions.

You have to draw the line somewhere.

Special Delivery.

Actually, it’s not complicated at all.

The Road to Victory.

Performance, style, class, and determination. And the cars are nice, too.

[Photos and videos courtesy of BMW USA.]