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You're an entrepreneur. You have a great idea for a startup business. All you need is money to get things moving. So you make a pitch—the most important pitch of your young business life—to a venture capitalist who can help make your dreams come true or bring your great idea to a screeching halt. Fortunately, you're one of nine talented entrepreneurs who are being given the chance to make your pitch and earn a spot on the stage at TechCrunch Disrupt in New York City.

If that's not enough pressure, did we mention that the two venture capitalists will hear your pitch during a hot lap of one of the country's most iconic tracks—Mazda Speedway Laguna Seca—while you're riding in the fastest BMW 5 Series ever built—the M550i—being driven by one of BMW's most successful championship racing drivers—Bill Auberlen?

Welcome to the BMW Hot Lap Pitch.

Without further ado, here is the video of some of the entrepreneurs making their BMW Hot Lap Pitch. It appears Bill Auberlen is not making things easy for any of them.

The winner of the BMW Hot Lap Pitch was Erica Lee, co-founder and CEO of, a startup that utilizes the power of artificial intelligence to analyze farm data to solve the world’s crop issues. Here is her BMW Hot Lap Pitch:

You can vew all nine of the Hot Lap Pitches at

The new BMW M550i, which is now available in the U.S., has 456 horsepower ad 480 pound-feet of torque. It goes from zero to 60 miles per hour in 3.9 seconds. It is not only the fastest 5 Series Sedan built to date, but as a member of the new G30 5 Series family, it is also among the most connected and technologically advanced BMWs built to date.

TechCrunch is a world-famous authority specializing in revolutionary startups, introducing game-changing technologies, and raising discussion and visibility of key innovators in the tech industry. TechCrunch Disrupt gathers the best entrepreneurs, investors, hackers, and tech fans for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and after parties. TechCrunch Disrupt NY starts today in New York City and runs through May 17th.

After Erica Lee's BMW Hot Lap Pitch, anything she runs into at TechCrunch Disrupt NY should be a piece of cake.—Scott Blazey

[Photo and videos courtesy of BMW USA.]