BMW News

Most BMW enthusiasts know something about the origins of the BMW roundel, but there are some myths and legends surrounding one of the world’s most recognizable logos. For example, what was the original design based on? Did the roundel originally depict a spinning airplane propeller? How has it changed over the years?

This video from BMW answers those questions and more. It traces the BMW roundel's history from the takeover of the Rapp company to the current logos adorning the latest BMW models.

From BMW: The History of the BMW Logo. Watch and learn. Or relearn. Or just enjoy.—Scott Blazey