SHELL—A MAJOR SPONSOR OF THE CLUB—NEEDS OUR HELP WITH A FUN PROMOTION!
Dates: February 8-9
Wanted: Three Vintage BMWs
Edelman (Shell’s agency) would like to work with the Club to source three vintage BMWs from the Simi Valley area, in fairly short order. The cars would be displayed as eye candy at the Simi Valley Shell station for consumers to see, photograph and pose with, and consumers would “unlock” prizes based on which BMW they select. They might even need an owner to chauffeur a special couple for a Valentine’s Day date.
Promotion Overview from Edelman
This Valentine’s Day, Shell will give car owners in the greater Los Angeles area the opportunity to celebrate their first, second or even third loves with the Kiss-Car Cam.
Individuals who kiss their cars at the Simi Valley site on February 8 and 9 will be displayed on the Kiss-Car Cam and can unlock an additional gift for an upgraded Valentine’s Day experience featured in one of three gorgeous (new and vintage) BMWs stationed on-site, all courtesy of Shell V-Power NiTRO+.
Inside each BMW will be a gift from Shell to help upgrade a few lucky consumers’ Valentine’s Day experience:
- Pre-paid reservations to popular restaurants
- Discounts on SVPN+
- Valet service in one of the BMWs for their Valentine’s Day date night
Would you like to participate?
If you have a vintage BMW and would like to be considered for participation please email shellpromosv@bmwcca.org by 5 p.m. EST Wednesday, January 27. Please include a photo of your car and a short description. Selected participants will receive a Shell gift card in exchange for their participation.
