Record sales in June 2014 have put the BMW Group on track to meet its goal of 2,000,000 vehicles sold in 2014. A total of 1,020,211 vehicles were delivered to customers worldwide so far this year, including 193,342 vehicles in June, a record for the company.
“This is the first time we’ve sold more than a million cars in the first half of the year and underscores the strength of our premium brands within the BMW Group,” said Ian Robertson, Member of the BMW AG Board of Management, Sales and Marketing BMW. “June is the latest in a long line of record months and the figures confirm we’re on the right track to achieve our target of delivering more than 2,000,000 vehicles in 2014. We aim to continue our sales growth in the second half of the year, when exciting new vehicles like the BMW X4 and BMW 2 Series Active Tourer will come onto the market.”
Sales of BMW brand vehicles in June totaled 164,214 units on strong sales of 3 Series, 5 Series, 7 Series, and X vehicles as well as an impressive start for the new 4 Series. BMW i3 deliveries year to date totaled 5,396.
Mini sales were down so far this year due to the massive model changeover but that is expected to improve through the remainder of 2014.
Rolls-Royce is on target for another record year on increased demand for the Wraith, Ghost II, and Phantom. Interestingly, the United States has surpassed China as Rolls-Royce’s biggest worldwide market.
A couple of years ago, BMW’s goal was to sell a million vehicles in 2016. Last year, they moved that goal up to 2014. It looks like the company has a pretty good handle on what the global market wants and BMW’s ability to meet those needs.—Scott Blazey