You obviously fail to understand the difference between BMW NA and BMW CCA. One is a manufacturer's North American sales/service organization and is affiliated as a part of BMW AG. One is a club. The club is neither a part of BMW AG nor of BMW NA. It is not controlled by them. It is not sponsored by them and it is not, except at their pleasure, supported by them. The reply you lambasted came from a club representative. She replied promptly with information that was correct as far as could be determined at the time. Upon further investigation (in which she was clearly involved), it was revealed that a dealership practice had sidetracked the process. The process is one in which BMW has magnanimously chosen to allow club members to have a loyalty rebate, but it is a strictly controlled process in which the club really has no say. Therefore, it behooves anyone seeking this magnanimity to observe the rules. It was cutting very close to the sharp edge of the rule that nearly cost this buyer the rebate, and it was the dealer that apparently 'backdated' a transaction (More likely used the actual date of sale as the date of delivery - which could cause some confusion to anyone who's never been in the business before.) that caused the deadline to appear to have passed. BMW NA did nothing out of the ordinary except follow their rules. They are under no obligation to make nice with folks who 'almost' made the deadline. Two months is more than enough time to gather and send the required paperwork to receive what is essentially a gift. BMW did not screw up and the buyer did not screw up (but if he were playing horseshoes or hand grenades, this 'close enough' could have done him in). The dealer arguably (but explicably) screwed up and fixed the problem promptly. The club representative was kind enough to explain it all to us. The original poster (after some not-so-subtle prompting) came back to say 'thanks'. Then you and tkotsikonas came along with your nonsensical two cents' worth. I'll stop now so as not to offend anyone else with what I would otherwise say to you.