You're really asking the dealership to pay the dues, not BMW, and not the new owners. And in a sense you're asking the salesperson to pay for much of it. It costs more to fill the tank on a BMW today than it does to join the Club. In the past renewal rates from members comped by their dealers made their chapters' renewal rates the worst in the Club. It's money thrown away and it's not BMW's money. You do realize, right, that many BMW salespeople only make $100 when they sell a BMW? I'm not lying. The public wants BMWs at WalMart prices and the dealers take their "nut" off the top and end up paying the sales person a $100 minimum at some stores. That means the actual commission could be less than $100 at the level of the sales compensation as a percentage of the profit the dealer books. Most 3-series cars are sold at major dealerships below a minimum profit level. Those BMW lease and finance offers in their ads take usually $1800 of the dealer profit to meet the BMW NA quoted "deal". The dealership has to make their numbers, the customer has to match Edumund's invoice price, and the salesperson on a 15-20% commission-plan won't make $100 unless he's got a "minimum" backup. Now you want the dealer to give up half of that to every new customer, most of whom don't give a rat's a.s.s. about a club, Roundel magazine, or really driving their new BMW. That's the reality. So what does this display of altered reality in this thread really have to do with the original question? How'd we get from mandated civility to free memberships? Why not just have BMW give everyone a BMW? That makes about as much sense. Let's round up even more people that don't care and don't know what they're talking about! If they're buying a BMW only as a status symbol, why would we want them as members? The problem with this Club is it acts less like a club every year. It's not that it doesn't have enough members, it's that it doesn't have enough members who care. Don't compare BMW CCA growth to BMW NA's growth, compare our shrinking membership to the shrinking percentage of manual-transmission BMWs being sold. That's probably a more meaningful metric. A 10,000-member Club of enthusiasts is far preferable to a 70,000-member Club of whiners and complainers. Free memberships give nothing back to the chapters in terms of active members, or even money. Every proposal from the board to offer free memberships to any subset of owners was developed around screwing the chapters out of their share of the dues. That's probably in the current CPO free-membership proposal you won't read about in the board minutes (what's up with that?). Sorry for the reality check. I now return you to the altered reality of the BMW CCA forum.