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MINI (R56, 2007-on) background

Discussion in 'R56 Cooper, Cooper S (2006-present)' started by Bill Howard, Dec 9, 2007.

    Bill Howard guest

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    The second generation of the revived MINI brand arrived in the U.S. at the start of 2007. Called the R56 (much like BMW's E-code designators for development models), to the untrained eye it looks a lot like the first generation (R50). Here are some ways to distinguish the newer model:
    • Higher beltline. More sheetmetal, less window glass.
    • Turn signals embedded in the headlight cluster. On the R50 first-generation MINI, it was below the headlight. The white (not orange) lamp near the very bottom of the spoiler on the new MINI is the fog lamp.
    • More refined. It's nicer inside, with less, vibration, and harshness (NVH) under way.
    MINI's ongoing plan is to sell about 40,000 units a year in the U.S., roughly what MINI believes is the ongoing demand for the model. Demand is roughly even between the base Cooper and the more powerful Cooper S. The convertible, which through 2007 was still based on the first-generation Cooper, accounted for a fifth of MINI sales.

    Mini pricing for the beginning of the 2008 model year runs:

    MINI Cooper ................. $18,050
    MINI Cooper S ............... $21,200
    MINI Cooper Convertible ..... $21,950
    MINI Cooper S Convertible ... $25,400
    Plus $650 destination charge

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