I just bought a 2008 135i and wanted to activate BMW Assist. I understand the service is $400/year for the convenience plan. That's fine. I'm a bit irritated with the fact that they're also asking $200 to activate BMW Assist in my car, though. Is there any sort of discount or some means of rebate through the BMW CCA that will cover the activation cost? I'm just not willing to pay $200 for a light switch to be flicked and it would be a shame if that's what ultimately prevented me from giving BMW $400/year.