Thought I'd post a few thoughts on my wife's 328xd. She bought a demo car 3 months ago; we just got back from another longer trip and I've now had a few more miles in it to firm up opinions. (FYI, I've got a 2010 335d of my own.) What a great car! Fabulous mileage - we averaged over 48 mpg coming back from Pullman, WA to Bellevue - a distance of 290 miles. The route is not flat, with many rolls and a descent down to the Columbia River at 600' and then over Snoqualmie Pass at 3000'. We had no wind (quite unusual for this drive.) The car is much smoother riding than my 335d on these roads; somewhat below average in roughness in some spots, quite nice in others. The car gets much better mileage at 60 mph than at 75; probably could have achieved mid-50's at that speed. I really like the iDrive setup. However something's wrong with the Bluetooth integration as it has trouble loading my phone's phonebook while Judy's is connected, too. Unfortunately, the car had another episode today with the iDrive hanging; this after having the CIC replaced a month ago. Sigh: electronics. The Pirelli P7 SSR's are significantly quieter and softer than my 335d's sport package Michelin PS2 ZP - but they're 17" rather than 18", and a bit taller in profile. Of course it has the standard AWD/xDrive suspension, too. Steering is perhaps a bit light on-center; reminiscent of my '01 330xi (with the infamous "light" steering). But the car tracks very straight, and dodges if you want to dodge something. Holds on well in corners, etc. The car is definitely larger, but the park distance and camera are really swell. Trunk carries more stuff. Tons of legroom; our family (me:6', wife: 5'3", adult sons: 6'4" and 5'10") fit in the '01 330xi, more comfortably in my 335d, and are quite comfortable in the 328xd. Heated rear seats are going to be used, for sure. I don't like the non-sport seats (premium package leather) as much as the sports in both my previous cars. One thing I noticed (and the driving instructors are going to heckle me probably): when we're out on the open road running on cruise control, and I've pulled my feet up a bit, the driver's door pocket digs into my left calf while the center console's trim piece - which protrudes somewhat - kills my right calf. What's up with that? Seems like some of the conversation about BMW going "softer" and attempting to broaden their appeal is apparent. On other forums everyone's raving about: 1) mileage, 2) sport diesel wagon!, 3) how much better than Jetta/Passat, 4) all the other traditional BMW goodness, 5) mileage. It's a superb long-distance highway cruiser with enough power to pass on 2-lanes, and although it's not selling real well, I suspect it's doing it's job of broadening BMW's appeal and pushing to 2,000,000 sales per year.