The BMW Group has reported record monthly sales for November. With 174,996 BMW, Mini and Rolls-Royce vehicles delivered worldwide, sales were 2.7% higher than for the same month last year (170,461). Between January and November 2013, sales increased by 6.8% to reach a new all-time high of 1,777,017 vehicles (against 1,663,615), reports Automotive Business Review..
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BMW brand sales climbed 3.2% in November to 149,663 vehicles (against 144,980). In the first eleven months of the year, BMW delivered 1,499,308 vehicles, an increase of 8.0% over the previosu year's 1,387,799.
New models played a vital role in BMW brand growth. To the end of November, the BMW Group delivered 18,355 of the new BMW 3 Series GT launched in June, making the BMW 3 Series GT a key factor in the 3 Series' success. With a total of 451,774 vehicles sold to the end of November (against 364,271), retail volumes were 24.0% higher than the previous year. Also, the new BMW 4 Series Coupé, which only came onto the market in October 2013, has already been delivered to 9,938 customers.
Sales of the BMW 5 Series, which, like the BMW X1, 3 Series, 6 Series and 7 Series, is the global market leader in its segment, rose by 2.7% to 332,280 units to the end of November (323,665). The BMW 6 Series also reported strong gains, with an increase in sales of 19.6% to 24,976 vehicles (20,886).
About a month ago, the BMW Group presented the new Mini at its Oxford plant. Even with the upcoming model change, Mini sales remained at roughly the same high level as last year, with 24,873 vehicles sold worldwide in November (down .8% from 25,078. Despite persistent market challenges in Europe, Mini deliveries for the first eleven months of the year were slightly higher year-on-year at 274,575 over 272,775, for a gain of 0.7%. The new Mini Paceman (12,350) released in March 2013 was one of the main growth drivers.
At BMW Motorrad, retail sales climbed 8.8% in November to 7,342 units from 6,749 last year. A total of 108,872 motorcycles and maxi scooters were delivered to customers between January and November, up 8.8% from 100,289 in 2012.
The BMW Group reported sales growth in nearly all of its markets in the first eleven months of the year. In Europe, BMW Group sales to the end of November remained at roughly the same level as last year, off 0.3% from to a total of 784,398 vehiclesfrom 786,812.
In Asia, sales climbed 17.4% to 522,070 vehicles between January and November (from 444,865). In Mainland China, the company increased retail sales by 19.7% year-on-year, with 354,153 deliveries against 295,97). Year-to-date, the BMW Group also reported strong gains in other Asian markets, including Japan, up 12.6% to 56,67 and South Korea, up 18% to 36,193.
In the Americas, the BMW Group sold 411,014 vehicles from January to November, an increase of 10.1% over the previous year's 373,39). Over the same period, the company delivered a total of 331,801 vehicles to customers in the US, up 9.2% from 303,728. In Brazil, the BMW Group made especially strong gains, with the sales up 71.7%to 15,258 vehicles from 8,886.—Paul Duchene