GREENVILLE, S.C. (November 26, 2013): The BMW Car Club of America—the largest single-marque car club in the world—is pleased to announce a new three-year sponsorship agreement with Michelin North America
. Starting with Oktoberfest 2014 in Beaver Creek, Colorado, June 16–20, the premier annual gathering of the Club will be known as BMW CCA Oktoberfest presented by Michelin.
The first BMW CCA Oktoberfest was celebrated in 1969, the same year the Club was founded in Boston by enthusiasts who shared a passion for a curious new German import—the BMW 2002. Since then, the event has grown to become the greatest BMW-owners' event on the planet, thanks to the support of sponsors like Michelin.
The decision to partner with Michelin for the event was an easy one, according to Frank Patek, Executive Director of the BMW CCA.
“The Michelin and BMW Car Club of America brands stand for excellence and the pursuit of driving performance. Partnering with Michelin on Oktoberfest is a natural outgrowth of those longstanding principles."
Michelin, the industry leader in high-performance tires, is not only innovative when it comes to new tire technology, but also when it comes to engaging BMW car enthusiasts. The Michelin hot lap rides around Laguna Seca at O’Fest 2013 was a major draw for attendees.
“This partnership with the BMW Car Club of America helps provide us with a chance to connect with automotive enthusiasts in their element,” said Carrie Woodward, Brand Community Manager. “The event gives us an opportunity for BMW owners to have a Michelin experience and learn how tires can really add to the performance of their vehicles.”
Each year, O’Fest is held in a different location around the country and boasts a full week of social and driving events in an over-the-top celebration of all things BMW, 2014 will mark the 45th anniversary for both the BMW CCA and Oktoberfest.
The mountain village of Beaver Creek, Colorado, is sure to provide an exquisite setting for the celebration. Beaver Creek is located just west of Vail, approximately two hours from Denver, Colorado.
Registration and a redesigned Oktoberfest website will launch in early 2014.
About BMW CCA
With more than 70,000 active members in the United States, the BMW Car Club of America is the largest single-marque car club in the world. Our 67 BMW CCA chapters host a wide range of social, technical, and driving events such as autocrosses, high-performance driving schools, rallies, concours car shows, and Club Racing weekends.
Members of the Club are eligible for exclusive vehicle rebates, discounts on BMW parts and service, admission to members-only events, and receive a copy of the Clubs 132-plus page magazine, Roundel, each month.
If you are as enthusiastic about driving your BMW as we are about ours, then this is your Club. Join the Ultimate Driving Club by visiting www.bmwcca.org
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com
) employs approximately 22,000 and operates 19 major manufacturing plants in 16 locations.
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