Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the official automaker/timekeeper/jelly donut maker of the event. But for BMW, being Official Automotive Partner of the London 2012 Olympic and Paralympic Games is more complicated.
Providing 4,000 vehicles wasn't enough, BMW also had to meet the committee's stringent emissions requirements: while the average emissions of vehicles in the UK comes in at 138 grams of CO2 per kilometer, the automaker had to come in below 120 g/km – which BMW did at 116 g/km.
To get there, a portion of the cars are electric vehicles: 160 1 Series ActiveE, 40 of the Mini E, 40 of the 5 Series Active Hybrid. The rest of the fleet is comprised of the 320D Efficient Dynamics (1,550 vehicles), 520 Efficient Dynamics (700), X3 xDrive 20d(17), X5 xDrive 30d (10) and Mini Cooper Countryman D (200 vehicles), plus another 25 R1200 RT motorcycles and 400 BMW Streetcruiser bicycles.
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