No need to wish Mathew Foster of Portland Oregon a Happy Christmas this year, he just won Mini's "Best Test Drive Ever. Period" contest. He had six words to summarize his dream ride. and you just read them in the headline.
As the finale to the contest Foster got to drivehis fantasy test drive experience in the new Mini Coupe. The film highlighting the experience made its premiere on Friday, December 23 nationwide on Mini USA's Facebook page, YouTube channel, MiniUSA.com and in cinemas nationwide. If you're one of the FEW people who haven't seen it, here is is:
The national contest, created by Butler, Shine, Stern and Partners out of Sausalito, California, was launched in October as part of Mini USA's Motor-Tober activities. The rules were simple but the sky was the limit: fans were asked to submit their version of the most outrageous, entertaining, attention-worthy concept for a test drive... in just six words.
Over 14,000 entries came in and were evaluated on creativity, originality, and the best use of a new Mini John Cooper Works Coupe. Mini partnered with Larry Smith, founder of the six-word memoir project to help judge the entries. From all the entries received, Mini USA selected Mathew Foster, from Portland, Oregon, as the winner. He chose "Stewardess, Salt Flats, Sushi, Paratroopers, Falconer." You can see the results.
The events that followed will certainly go down in Mathew Foster's memory. He and his girlfriend were flown to Los Angeles, where Foster found himself behind the wheel of a Mini Coupe at blistering speeds through the salt flats with a stewardess feeding him sushi, and paratroopers flying overhead.
The ad will reach millions of movie-goers during the key movie week between Christmas and New Year.––Paul Duchene