Mini and MOG have announced launched MOG’s award winning on-demand music service in all 2011 Minis equipped with Mini Connected in the US.
This is the first integration of an on-demand music service in the car, transforming the way music fans listen to music on the road. After becoming a MOG Primo customer, Mini drivers simply need to launch the new version of the MOG app on their vehicle-connected iPhone and MOG will immediately appear in the Mini Connected enabled infotainment system, giving music lovers instant access to over 13 million songs.
“The partnership with MOG is another great step for Mini Connected," said Rob Passaro, Head of the BMW AppCenter.
“It is a real thrill to be the first on-demand music service in the car, and to truly transform a powerful, personal environment for experiencing music,” said David Hyman, CEO of MOG.
The MOG iPhone app enables the following capabilities in the MINI Connected infotainment system:
On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the vehicle’s existing infotainment controller and steering wheel controls.
Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
MOG radio: Only MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists.
Curated content: Users will have access to New Releases, Editor’s Picks, Top Songs, Featured Playlists, and Featured Radio in addition to their own tagged songs from within the MOG music service.
Highest quality audio: MOG downloads music at 320kbps, providing the highest quality listening experience.
To enable the MOG on-demand service in the vehicle, Mini customers will need to become MOG Primo subscribers and use version 184.108.40.206 or later of the MOG iPhone app. Additional information and Getting Started guides are available at www.miniusa.com/. Customers can go to mog.com/mini to sign up for MOG Primo plans.
MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with unlimited, on-demand listening access online at MOG.com, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Boxee, Roku, Sonos, Squeezbox, LG, and Samsung, all via a single MOG account. —Paul Duchene
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