Roundel is the monthly publication of the 70,000-member BMW Car Club of America, the largest association of BMW owners in the world. Advertising in Roundel means reaching a pure prestige market — affluent, performance-oriented BMW enthusiasts. We’re more than a magazine: we’re a community. Just glance at our Letters section and you’ll see how engaged our members are. Most advertisers you see in Roundel have been in the magazine for years, and for good reason. Old media or new, there’s no audience of BMW enthusiasts like this anywhere else.