https://www.bmwcca.org/news/bmw’s-maintenance-program-great-program—-initial-buyer Ok, so wtf is this? Anyone have any insight or logical speculation why BMW makes this move? If the competition doesn't follow suit, seems to me BMW is shooting itself in the head? 30 years ago, BMW's had only a 1 year warranty, and the idea of anyone other than the owner paying for service wasn't even a concept; those were also the days of recommended 3k oil changes, 2-yr. coolant flushes, 30k trans & diff. fluid changes, and the notion of a "lifetime" fluid was laughable. Is this a step backwards or a smart move on BMW's part? Thoughts anyone? One thing I wonder is if this might particularly backfire due to misperception that BMW is reducing its warranty coverage, which is not the case.