Frank, even MY high school had more cool kids than that, percentagewise. 1,400 submissions (at one submission per member) out of approximately 70,000 BMW CCA members. You do realize that's only two percent of the entire membership? In fact it's probably less, since that 70,000 is likely not the exact figure. Frank if high schools did that poorly selling THEIR yearbooks, you can bet it would either be discontinued, or they'd find a new plan for the yearbooks STAT. Two percent wouldn't even pay for the raw material, let alone the labor and printing costs. In fact, somebody would probably get kicked off the yearbook committee. With all due respect, it sounds to me like 98 percent of the membership knows something you don't. I'm happy to be on the larger side of those numbers.