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Legendary Design Coupled with Roadster Tradition makes its US debut

Discussion in 'BMW NA News' started by BMW NA News, Aug 30, 2012.

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    Legendary Design Coupled with Roadster Tradition makes its US debut at Pebble Beach

    Woodcliff Lake, N.J. – August 17, 2012… Barely three months after the sensational premiere of the BMW Zagato Coupe, BMW and Zagato are turning heads again at the 2012 Pebble Beach Concours d'Elegance with the fruits of their latest collaboration. Created in just six weeks' worth of lavish handcraftsmanship, the BMW Zagato Roadster represents another masterful example of the traditional coachbuilder's art and an elegant take on the sporty, masculine marker laid down by the BMW Zagato Coupe.

    At the Pebble Beach Concours d'Elegance, this one-of-a-kind automobile is showcased along with the best possible company. Every year connoisseurs and advocates of coachbuilt classics come together on California's Pacific coastline to appreciate, mull over and be amazed by an array of automotive exotica. One would be hard pressed to find a more appropriate venue for the premiere of the BMW Zagato Roadster.

    The next stage of a successful collaboration.

    The decision to launch another collaboration between BMW and Italian coachbuilder Zagato was made shortly after the BMW Zagato Coupe took its first bow. Encouraged by the positive reaction to the Coupe, Adrian van Hooydonk, Senior Vice President BMW Group Design, and Andrea Zagato agreed to take their partnership a step further. On the menu this time would be a Roadster model. "We set ourselves the challenge of preparing the car in time for the renowned Pebble Beach Concours," explains van Hooydonk. The BMW Zagato Roadster was duly conjured up in record haste, with only six weeks separating the first design idea from the finished model. "It was only with the expertise of both companies in the manufacture of high-end one-off cars and another display of outstanding teamwork that we were able to finish the car on schedule," adds the BMW design czar.

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