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Joy

Discussion in 'Off Topic' started by theoldtroll, Mar 19, 2010.

    • Member

    az3579

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    I beg to differ. It's still too big.
    Don't need another "SPORTS ACTIVITY VEHICLE" or whatever BMW wants to call it.
    • Member

    eam3

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    1996 328ti guest

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    I'll say. Yet there are people that liked it. :confused:

    Almost as poor as
    • Member

    Satch SoSoCalifortified

    Post Count: 2,187
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    Living in joy and harmony

    I have no trouble with BMW=Joy, because that has certainly been true in my case. Few other cars have ever had me shouting an exultant "YESSSS!" after a particularly brilliant section of road.

    And the company has been touting Aus Freude am Fahren---the joy of driving---for quite a few decades now. . .

    Even Beethoven was inspired by Schiller's "Ode to Joy." And what, after all, is our aim in life but the sheer joy of it? Hence the French joie de vivre, the joy of living.

    Cancel all this philosophical pondering while I clean the damn wheels.
    • Member

    bcweir

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    BMW's Joy campaign wasn't nearly as arrogant as Cadillac's 80's Standard of the World

    Anybody remember the string of disasters that company produced during that ad campaign? Indifferent build quality, the V8-6-4 cylinder shut off technology, the Cimmaron (a 1980's Chevy Cavalier playing dress-up), and the diesel 350 (not even a diesel design, but a gasoline engine adapted for diesel duty -- an oil burning disaster).

    Nothing like calling yourself "the standard of the world" for setting high consumer expectations, then consistently failing to deliver.:mad:
    • Member

    tiFreak

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    Cadillac's brought that back with the CTS-V commercials, now it's the new standard of the world :p
    • Member

    bcweir

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    As long as GM keeps using painted cardboard for interiors...

    ...(as they do in the new Camaro)...I'll keep my 750iL, thank you.
    • Member

    az3579

    Post Count: 3,270
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    The CTS-V interior is actually pretty nice.

    ForcedInduction guest

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    I wonder how much "Joy" BMW is feeling after the HPFP recall announcement?

    superdave2002 guest

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    "Standard of the World"

    The slogan was adopted, not in the 80's, but in 1908, after being awarded the Dewer trophy
    for Cadi's precision manufacturing. A first for an American manufacturer.
    Makes me wonder what BMW's status, and peoples reaction to the reintroduction of TUDM
    a hundred years from now. ;)
    • Member

    109941

    Post Count: 342
    Likes Received:23
    Can't be worse than my 89 e34 525

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