Yesterday, I drove a N55 powered F30 335i as well as the new 328i FI 4 cylinder at BMW's Drive for Team USA at the local dealership. I am an E30 diehard and also drive an E46 which I also think has too many gimmicky gadgets. Aside from that here are my impressions: F30 335i (Modern Line, I believe) -Engine - Plenty of power! this will be nothing new to the current crop of E9x 335i drivers. When you get on the throttle it gives you a thrill everytime, and at the same time a feeling in the pit of your stomach. It is like your body is telling you that you shouldnt be moving that fast. It was incredible in the last 3er, and still continues to be so. The exhaust note was a symphony of pure. . . Awesome! (Thanks Barney) -Start/Stop - This feature stops the engine while you are at a stand still and starts it back up once you get off the brake. I personally dislike this feature. Everytime you get off the brake, the starting of the engine is jarring, unlike normal vehicle start. it can be turned off, but will reset to the on position during the next vehicle restart. This can probably be changed with BMW's Modic, but i imagine that costs a pretty penny. . . to set a variable from "1" to "0". . . -Drive modes - it includes Sport+, Sport, Comfort, Eco, and one other I can remember. I drove a majority in sport+ and it was spectacular. I had to follow a test route, and from that I can only really tell that the power delivery changed between modes, but it supposedly also changes steering and suspension response. in Sport+ power delivery was instantaneous and immense. In Eco mode, it was just the opposite. With the point being to increase mileage, power delivery was incredibly dull, like an underpower engine. I imagine that this would create the desired effect of increasing mileage. -HUD - a gimmick if you ask me. it can display different data supposedly, but I didnt bother to look. despite my disdain for it, when I got to the business of driving, it was super easy for me to ignore; i forgot it was there until I parked the car back at the dealership! Thus, implementation wise, nicely done. -Tools - a tow eye and a screwdriver that looks like my old Heyco's. What a joke. -Actual Drive - with the playstations they have in these things set properly, the F30 drives like a BMW should. no surprises and utmost confidence in the twisties, just as it always has been. It felt and sounded like a BMW. I didnt feel the weight and was able to toss it around just like previous 3er's. I am supremely happy that the spirit lives on. -electric steering - i was thinking about how much this was going to be different a few days prior. I remembered again after i left the drive. during the drive, i couldnt tell a difference. Maybe if i thought about it during, i would have, but i guess i can say it work well enough. -Gimmicks - lane departure warning, rear view cameras, comfort access, iDrive, collision detection, flappy paddles, run flats, and 100 other electronic do-dads. My constant question was can this be removed? it was a mixed bag in that regard. I tend to keep cars for the long term unlike most folks, and I would not look forward to dealing with these gimmicks in the future. iDrive, which may be better than previous interations, is still simply a device that is a solution in want of a problem. Argue if you wish, but when I have to go through several menus to change the radio station instead of touching a button directly (even without directly looking), it is hard to call this an improvement. User interface design should make things easier to do, not more difficult or take longer in time. At least HVAC controls are seperate, but like my E46, it is not an improvement. iDrive had a ton more options and menus, but I am sitting in the pilots seat to drive, not to play with a computer (and this is coming from a IT professional who loves technology). -transmission - they only had autos available. i expected this. they are really smooth. I am a manual transmission diehard, and as such, i have a natural dislike for automatics. downshifting almost does nothing in of itself, so you will only ever downshift for power, not to control speed (to be expected of course) but i will commend that gear shifts were smooth enough, even in Sport+. interior - in a few short words, the interior was very nice. seemed to be well made with good materials and had a good feeling to it. all controls felt pretty typical and not super cheap or fragile by any means. cup holders - it had them. it shouldnt. F30 328i Most features above are the same for this car. where they are not, i have listed below. interior - i selected a base model care instead of a 328i from the LUxury line. I got in the car and it was immediatly obvious. it had the same look but the feel of it was completly different. it felt cheaper than the Modern line that 335i had. I cant point out anything in familiar as it was not something i was trying to compare specifically. Engine - a 4 cylinder. I am dreadin this choice. To me, BMW in the US should have left off with the bang that was the E30 M3, or the E30 318i. Great 4's. can they repeat? It didnt sound like a BMW. It was ok, but as an enthusiast, I feel like you would be settling with it. Maybe an aftermarket exhaust would help the exhaust note, but the 328i sound like. . . well, a 4 cylinder. But say, unfortunetly and god forbid, deaf. that wouldnt matter. what would matter is how it felt. and it felt good! power delivery was excellent and instananeous (in Sport). Like NA 4's that sound like they are doing a lot of work, (and not moving too quickly, comparitively) this sounds similar, like it is struggling, but it isnt at all. it moving spritely. Now, it doesnt give you that feeling in the pit of your stomach like the N55, but I think anyone who decided on the smaller mill wont be disappointed by the difference in power. Drive modes - it only had 3, Sport, Comfort, and Eco. Other than that, the feeling was the same as above. Overall, a great car keeping with the tradition of what is BMW, but for purists like me, some of it is a bit much. I think it will please most folks, and honestly, if I drove it, id probably forgive some of the gimmicks and maybe even get used to them. It would be easier at least, knowing that in her heart, she is still a BMW.