Congrats to Dreyer & Reinbold in Indy!!! 4 years in a row Steve Baker heading Sales, and Dave Lyon heading Service! And to all the team members... Top notch all the way. Proud to say my first was bought as a special order from Munich from them in 2002! They also take care of my Z4MR ... Which, yes I bought from Perillo in Chicago, and I am proud they made the list. They took good care of me on the M, transported it to Indy with a right of refusal guarantee. They've earned my respect. 33 BMW dealers honored as 2013 Centers of Excellence Woodcliff Lake, NJ – February 28, 2013… BMW of North America, LLC today announced its annual Center of Excellence (COE) honors, awarded to the top performing dealerships in the U.S. Thirty-three of the 338 BMW dealers nationwide achieved “2013 Center of Excellence” status based on their 2012 performance in customer satisfaction, outstanding brand representation, operational excellence and profitability. “I am always very proud to welcome the Center of Excellence winners and this year we have a strong mix of repeat and new winners,” said BMW of North America President and CEO Ludwig Willisch. “Being a COE has never been more critical to the success of our brand and we are all inspired by their accomplishments.” “We recognize not only these outstanding owners and operators but also their teams who continuously demonstrate the ability to perform in a highly competitive market,” said Peter Miles, BMW of North America Executive VP of Operations. “It takes commitment, adaptability and consistency to reach the ranks of a COE dealership.” 2013 Center of Excellence Award Recipients 1. BMW of Stratham, Stratham NH 2. Tulley BMW, Nashua NH 3. BMW of Newport, Middletown RI 4. BMW of Ridgefield, Ridgefield CT 5. BMW of Bridgeport, Bridgeport CT 6. BMW of the Main Line, Bala Cynwyd PA 7. BMW of Alexandria, Alexandria VA 8. United BMW of Gwinnett Place, Duluth GA 9. Schaeffer BMW, Wilmington NC 10. Performance BMW, Chapel Hill NC 11. Rick Hendrick BMW Charleston, Charleston SC 12. Hendrick BMW, Charlotte NC 13. BMW of Austin, Austin TX 14. Sandy Sansing BMW, Pensacola FL 15. Roadshow BMW, Cordova TN 16. Desert BMW of Las Vegas, Las Vegas NV 17. BMW of Murrieta, Murrieta CA 18. BMW of San Diego, San Diego CA 19. New Century BMW, Alhambra CA 20. Shelly BMW, Buena Park CA 21. Irvine BMW, Irvine CA 22. BMW of Honolulu, Honolulu HI 23. BMW of Visalia, Visalia CA 24. Peter Pan BMW, San Mateo CA 25. Kuni BMW, Beaverton OR 26. Schomp BMW of Highlands Ranch, Highlands Ranch CO 27. Perillo BMW, Inc., Chicago IL 28. Sharpe BMW, Grand Rapids MI 29. Erhard BMW of Farmington Hills, Farmington Hills MI 30. Dreyer & Reinbold, Inc., Indianapolis IN 31. BMW of Minnetonka, Minnetonka MN 32. Motorwerks BMW, Bloomington MN 33. BMW of El Cajon, El Cajon
WE'RE THIRTY-THREE! WE'RE THIRTY-THREE! Them's my BOYS at The Dealership Formerly Known As BMW South County Formerly Known As Cunningham BMW!
It's a shame the award has very little correlation to customer service and satisfaction and relates more to the financial success of the dealership and sales and service volume. Not that CSI isn't important in the determination, but other matters of no benefit to the customers weigh more heavily in the computation. Our dealership has the highest CSI in the region and yet did not qualify for the Center of Excellence Award because a new building with an enclosed service drive wasn't under construction soon enough. Next year it probably won't qualify because it won't have a latte bar or a bistro. Or a high enough profit in the service end . . .
Isn't that the truth! I hate the fact that the little things are left out, like the fact that I drive an extra 45 minutes out of my way to do business with Fields in Asheville, NC. They almost give you a hug when you walk in the door, they're so incredible with PR. The stupid thing, all over the paper last week was the "Commendable Entrepreneur" that decided to pair with the local Lexus dealership and open a little Coffee Bar inside. How much do you think their rent costs a month? Who's really doing who a favor? Does that mean if I don't want to go past into a chain like coffee shop I have to fight my way to find a parking spot in a ridiculous Lexus dealership, walk all the way inside, be accosted by sales people and THEN maybe get a coffee? Wait...I'd never pass for a Lexus owner anyways, I've got too many holes in my blue jeans and my boots have holes in them.
