Keep in mind one of the greatest benefits to being in the club is the rebate from BMW North America for a purchase of a new or CPO car. The rebate pays for membership over ten fold, since $500. is the least of the rebate levels. You do not have to own a BMW to join! Tell your friends who are even thinking about someday buying a BMW, get them to join the club for at least 12 months prior to their purchase, and they will thank you later !!! I wish someone had told me. However, being a member of the CCA since 2002, I will have received two rebates, worth $1000. as of 2008. Not too shabby! Spread the good word, people.