Why am I seeing columns about non-BMW's in Roundel? An issue or two ago, Sam Smith wrote an apparent "rave" article singing the praises of his recently purchased HONDA! I had to check the magazine cover again to see if I was reading Roundel or an issue of Pacific-Rim Import Tuning. I had hoped that was just a hiccup in the Magazine's focus, but in this issue, Rob Siegel is writing about a Honda Fit! Did I miss something? Did BMWCCA change its name to Japanese Car Club of America? Don't get me wrong. There's nothing wrong with Japanese cars if that's what you're into. However, I signed up for the BMWCCA three years ago because I understood that it was the premier organization for BMW Group automobiles (MINI, BMW, and Rolls Royce automobiles). What's even more disheartening is that the editors of Roundel haven't said a word about this apparent "drift" in focus. I don't know if it's because the magazine really is drifting in its focus and doesn't care, or hopefully, hasn't assumed that BMW readers won't notice or care. I have visited Wal-Mart, Target, Barnes & Noble, and Borders bookstores. There are several magazines offering coverage for Japanese, Korean, and domestic brand cars and trucks, so the non-BMW models clearly aren't lacking for attention. Yet I find only two magazines on the racks exclusively covering BMW's: Bimmer magazine, and the UK-Centric BMW magazine. I hope the hardworking staff of Roundel doesn't take this the wrong way. Non-BMW cars are fine for those who are into them. However, there are venues and forums that already cover those vehicles, and aren't starving for coverage by omission from Roundel. It's exactly the opposite problem I see: very few magazines are devoted exclusively to BMW's, and even fewer that concentrate mostly on North American BMWs (just enough of Roundel's resident Brit Jeremy Walton to keep us entertained and informed on all things BMW on the East side of the Pond). Since I've been seeing this unseemly interest in Japanese cars outside of the usual head-to-head articles (which are fine and wonderful, since a comparable BMW model is featured as well) in multiple issues, I'd really appreciate it if the staff of Roundel would come clean with its readers about the encroachment of Japanese vehicles to the exclusion of the magazine's founding focus on exclusively BMW produced automobiles.