Only 20 days after its world debut at the North American International Auto Show in Detroit, the new BMW 1 Series M Coupe will appear at the Daytona International Speedway as official pace car alongside the legendary BMW M3 for the 49th Rolex 24 At Daytona, Jan. 28-30. http://www.grand-am.com/news/index.cfm?series=r&cid=41003
There is also a BMW corral at the race, last year was a great time. http://bmwcca.org/forum/showthread.php?t=8787