BMW's U.S. sales surged 39% in December, powered by the 5 Series, helping BMW top Mercedes-Benz in luxury-auto deliveries for the second consecutive year.
December’s sales vaulted BMW past Mercedes, which held a 1,849-vehicle lead through November. BMW finished 2012 with 281,460 vehicles sold, topping Mercedes-Benz by 7,326. The two German automakers were vying to be the top luxury-auto brand in the U.S. after outselling Lexus last year. Lexus was the top- selling luxury brand in the U.S. for 11 years until natural disasters in Asia curtailed vehicle production in 2011.
“The post-recession sales momentum that started in 2010 reached an unprecedented level in December, making us strongly confident and optimistic as we enter 2013,” said Ludwig Willisch, chief executive officer of BMW of North America.
BMW’s U.S. sales rose 14 percent for 2012, the company said. Mercedes’ 2012 U.S. sales rose 12 percent to 274,134, the automaker said. In 2011, BMW topped Mercedes in the U.S. by 2,715 vehicles. Lexus’s U.S. sales totaled 244,166 vehicles in 2012, a 23 percent gain from a year earlier and its highest volume since 2008.
The sales results do not include Daimler’s cargo vans and Smart cars and BMW’s Mini brand, which aren’t luxury vehicles.––Paul DucheneBack to News