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"Cooper" ad stunt gets chilly reception

An advertising agency for BMW recently paid $313 to name a cold weather front sweeping Europe "Cooper" in Germany, but the public-relations stunt went wrong after freezing conditions led to more than 100 deaths. On its website, advertising... Read the rest
 
 

Don't Miss the 43rd Annual BMW CCA Oktoberfest

We have the dates—we have the track—and we have a hotel! The BMW CCA Oktoberfest is returning to Mid-Ohio for our 43rd Annual Celebration, September 17th through 23rd, 2012. All track events will take place at Mid-Ohio Sports Car Course in... Read the rest
 
 

BMW Motorrad design legend David Robb quits

 BMW has announced that legendary design chief David Robb is out. He has been replaced by former understudy Edgar Heinrich as Head of Design at the BMW Motorrad Design Studio. The news is something of a shock considering Robb’s key role in the... Read the rest
 
 

BMW 3 Series GT rumored for March 2013

In the latest well-managed leak, BMW has let it slip that the long-rumored BMW 3 Series GT will come to market in March 2013, BMWblog reports. According to a company source, the 3 Series GT features sleeker lines than its older brother, the 5 GT, but... Read the rest
 
 

Ganassi finishes fourth and sixth at Daytona

A late-race gearbox problem robs last year’s winners of a podium finish The #02 Ganassi Riley-BMW of Scott Dixon, Dario Franchitti, Jamie McMurray and Juan Pablo Montoya finished fourth in the 50th Rolex 24 at Daytona. The #01 Ganassi car of Scott... Read the rest